Do you feel like marketing just by advertising or updating your website? It's hard to find new customers just by advertising or doing sales. The American Marketing industry email list Association describes marketing as "an activity, a set of institutions, and a process for imagining, communicating, delivering, and exchanging offerings of value to customers, clients, partners, and society as a whole." is. It sounds difficult, but marketing isn't about advertising or updating your website, it's about creating a mechanism to sell your industry email list products. Meanwhile, "content marketing" is an increasing marketing strategy regardless of the type of industry or the size of the company as the axis of the "selling mechanism".
Content marketing is a marketing industry email list strategy that provides valuable information to the target audience through blogs, videos, SNS posts, etc., and creates excellent customers through two-way communication. For example, a company that sells highly competitive fitness and diet equipment is proactive with users by providing content that is useful to the target and telling how their products solve industry email list problems and worries. Has succeeded in making people think "I want to buy". Even in BtoB companies, there are cases where a lot of content is transmitted through blogs instead of advertising strategy and sales strategy, and "getting users to find it", "choosing without sales", and "getting out of price competition" are successful.
There are many. In this way, content marketing is industry email list not limited to BtoB and BtoC, but many companies are working on it and using it as the axis of web marketing. However, as more companies are embracing content marketing, the hurdles for achieving results have risen. Search and influx from SNS are important in content marketing, because there is already a lot of competing content here. From now on, if you want to work on content marketing and overtake the competition, strategic industry email list planning and design are indispensable. Therefore, this time, Ibis Co., Ltd. will hold a seminar on the theme of "practice of attracting customers on the Web with immediate effect and sustainability" by combining advertising measures and SEO measures centered on content marketing.