Set up alerts on your topic - Google offers a great service. You can have information delivered right to your mail box at a frequency you decide. I have a number of different alerts set up for my niches. This way I find out what other people are writing about, any trending topics in my niche and I get lots of ideas on what to write about myself. Follow blogs of the experts in your niche - This is really two fold! Not only will you find topics to write about you will also learn something. In order to stay current in any topic you must keep learning.
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I had a great discussion with some colleagues on social networking. The conversation centered around how the blogosphere and social networking sites are quickly changing the way Internet Marketing strategies. They were quick to point out that a study from Forrester Research shows that, with a recession looming, the time is right to advertise on social sites. The comparative cost is low, perhaps a ten-fold difference. But it begs the question: Does pay-per-click and banner advertising really work on social networking sites?